HEED is a New Jersey based services firm (accredited NJ State Small Business), family owned and operated, with a global network of specialists with practical knowledge of Finance, AI, IT Automation & Security, Operations and Sales & Marketing. While we serve any business, we consider ourselves small business advocates because of our transparent solutions and pricing. Our specialties are restructuring services which help reduce debt (and eliminate debt related lawsuits) and AI driven business optimizations.

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​Owner and Sr. Consultant Patrick Castenie has held several leadership roles in the IT Industry (most recently at Intel, in the AI space). He is a proud member of the American Red Cross Disaster Response Strike & Sheltering Team.

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​We are a member of the IABMC (International Association of Business Mediation Consultants).

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